Speaker: Raphael Bemporad, Co-Founder, BBMG

Discussion Topic:

What does the recent economic turmoil mean for socially responsible brands? How can marketers authentically reach and inspire conscious consumers in this new economy? What are the key success factors for brand survival, leadership and long-term success?

Branding agency BBMG is pleased to offer the Net Impact community a preview of its forthcoming BBMG Conscious Consumer Report with insights on how socially-responsible brands can win in the new economy.

Based on an in-depth ethnographic study and a national survey of 2,000 consumers, BBMG will answer questions like:
 

• Will consumers still seek social and environmental benefits in a tough economy?
• How do consumers evaluate the trade-offs?
• Which product attributes matter most in a recession?
• How do consumers know if sustainability claims are true?
• Which trust marks and certifications actually drive sales?
• Do consumers reward or punish brands based on company practices?
• What inspires consumers to spread the word and influence their peers?

With insights from the consumer data, BBMG will share principles and practices to help socially responsible companies seize this moment of opportunity to stand out, build relationships, win loyalty and inspire action. Following the research presentation, BBMG will open it up for discussion and take your questions.
 

About the Speaker:

As the co-founder of BBMG, Raphael Bemporad is a passionate champion for a new approach to branding that puts values behind every marketing initiative and image campaign.  An expert in brand strategy, cause marketing and public affairs, Raphael has launched national media campaigns, created consumer and nonprofit brands and managed communications for local, state and federal elected officials.

He has directed initiatives for clients such as Luna Bar, ShoreBank, Greyston Bakery, Social Venture Network, B Corporation, UNICEF, Ocean Conservancy, Robert Wood Johnson Foundation, Case Foundation and the Stanford University Center for Social Innovation, among others.

A pioneer of sustainable branding, Raphael has been a featured speaker at numerous industry conferences including Sustainable Brands ‘08, LOHAS Forum, Green America Business Conference, Cause Marketing Forum, Good and Green, Harvard Social Enterprise Conference and Net Impact.  To learn more about BBMG, visit http://www.bbmg.com. 

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