Featured Speaker: Mark Turrell, CEO, Imaginatik

Discussion Topic:

We need to change the world for better, we have to do it fast - and social technologies are allowing that to happen.  In the area of Corporate Social Responsibility (CSR), terms like “green” or ‘sustainability” rarely warranted mention in most enterprise boardrooms two years ago. Today executives grasp how much the business world may change, and how companies need to take action to effectively implement thoughtful, practical CSR programs and projects.

The downturn is providing opportunities for new ways of implementing CSR projects, particularly in using tools such as ‘enterprise crowdsourcing’ to tap into a diverse pools of brains to solve problems and extract existing knowledge in record time, and at a lower cost than traditional methods. And many of these programs, such as the Wal-Mart ‘Tap into the Power’ project (covered as a case study) have been able to both reduce electricity consumption and lower costs.

Mark’s session will cover what techniques can be used, types of project, and will highlight critical success factors, all from a practitioner’s perspective.
 

About Mark:

Mark Turrell is the CEO and co-founder of Imaginatik, a software and services company specializing in tapping into the brainpower of tens to tens of thousands of people to solve problems. Mark's original Ph.D. research at Cass Business School investigated the use of collaborative technologies, and he pioneered the study of software server log data to track actual usage, rather than interviews and survey data.

With Imaginatik, he and his team developed many of the fundamental concepts behind collaborative innovation and problem solving.  He advises major global firms on leveraging the 'collective genius' of a workforce to solve large-scale problems, working closely with Imaginatik's Global 500 clients including Chevron, Pfizer, Whirlpool, and Xerox. Mark is committed to making change on a global scale, and is driving Imaginatik's initiative to work with nonprofits and NGOs to work on world problems, such as water, energy, poverty and waste.

His two major achievements to date include Imaginatik's award of Technology Pioneer by the World Economic Forum, and taking Imaginatik public on the London Stock Exchange.

Mark lives between Boston, Berlin and London. He speaks French and German, and enjoys travel and writing.

Registration (participation is a benefit of Global Membership)

Conference line information will be distributed via direct email following RSVP completion.

Location