Speaker: Erin Gorman, Chief Executive, Divine Chocolate

Discussion Topic:

Chocolate has recently been in the spotlight of sustainability. Cadbury's announced it would switch a portion of its cocoa to Fair Trade in the UK.  Mars has promised a sustainable cocoa supply chain by 2020.  But ten years ago a pioneering brand was launched in the UK with a vision to improve the livelihoods of cocoa farmers in West Africa not only by paying Fair Trade prices for beans, but by delivering a dynamic mainstream chocolate brand that cocoa farmers would own.

Even with moves by large companies to increase sustainability in the cocoa sector, Divine Chocolate remains among the few brands in the world dedicated to putting farmers at the highest point in the value change and challenging who benefits from chocolate. This call will cover how farmers participation in the ownership of a brand has delivered benefits and power to cocoa farmers and pushed the edge of what businesses can do to create industry change.

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