Speaker: Andrew Winston, founder of Winston Eco-Strategies and co-author of Green to Gold

Discussion Topic:

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake.
 
Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.
 
In the recently published book, Green Recovery, Andrew Winston provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. During this Issues in Depth Call, Andrew will share some key points from the book including how to:
 
•    Get lean: Amp up your energy and resource efficiency to survive tough times
•    Get smart: Use environmental data about products and supply chains for competitive advantage
•    Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"
•    Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges
 
Join the call to learn more about how you can apply these principles in your company.

About the Speaker:

Andrew Winston founder of Winston Eco-Strategies, is the co-author of Green to Gold, the best-selling guide to what works - and what doesn't - when companies go green. He is a globally recognized expert on green business, and has appeared in The Wall Street Journal, Time, BusinessWeek, Forbes, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, HP, and IKEA.

Andrew bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Andrew pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale's renowned School of Forestry and Environmental Studies.

Today, Andrew speaks to audiences of thousands of people around the world, acting as a practical evangelist for the benefits of going green. For his efforts, he was recently named a "Planet Defender" by Rock the Earth.

Andrew received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale. He lives in Riverside, CT with his wife Christine and two young sons.

Presentation materials and conference access information will be distributed via direct email following registration.

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