Will your customers choose a brand that is associated with good work in the community?  This webinar will take you through a brief look at how brands have been built, and why they are not build to last under the old terms of corporate-consumer engagement.  Today, the brand is everyone’s responsibility, no longer just the purview of the communication and marketing department.  Consumers are taking control of communication and turning the tables on companies. You will hear examples that demonstrate the “state of play” today and how corporate citizenship and branding can no longer be separate and distinct. It goes beyond messaging to behavior. 

This webinar sets the context for a new approach to building brands by presenting examples from corporations that have embedded corporate citizenship into the heart and soul of their brand promise. You will learn best practices in brand marketing and walk away with a better idea of how you can continue to build your corporation’s social mission into your branding.   

Issues we will address:

• Has it become the new role of corporate citizenship to differentiate your brand?
• Why you need to communicate your mission through your brand promise
• How to highlight your competitive advantage

Featured Speakers

• Cheryl Kiser, managing director, Boston College Center for Corporate Citizenship
• Cheryl Heller, CEO, Heller Communication Design
   

Click here for registration information.

Location