Speaker: Brian Reich, Director of Community and Partnerships, iFOCOS

Discussion Topic:
When it comes to communicating with an ever-evolving audience, today’s organization has more than enough tools to get the job done -- blogs, podcasts, social networks, search, advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations, from the largest corporation to the smallest nonprofit, struggling to stay focused and execute their ideas.  We'll use this call to understand changes in how people get and share information and what that means for how organizations must operate, communicate, educate, and engage their audiences.
 
By the end of this session, you will understand how communications is changing, what audiences expect, and how to lead your organization and respond to today’s challenges with a strategy that ensures success.  You will also be able to leverage the new tools needed to navigate your organization during periods of transition.  Finally, you’ll discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.

About the Speaker:
Brian Reich is the Director of Community and Partnerships for iFOCOS, the media think tank and futures lab that organizes the We Media community, conferences and awards. He's also Managing Editor of WeMedia.com and a Principal at EchoDitto (www.echoditto.com), one of the most successful Internet and online communications firms in the nation.

Brian was previously the Director of New Media at Cone Inc, a brand strategy and communications agency in Boston, and a Senior Strategic Consultant for Mindshare Interactive Campaigns, an interactive agency which helped many leading corporations, associations, non-profit organizations and governmental entities leverage the communication opportunities created by technology. From 2000- 2004, Brian ran his own consulting business, Mouse Communications, which helped political and non-profit organizations use new technology to improve communications, drive action, and support fundraising. Brian launched Mouse Communications after serving two years as Vice President Gore's Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign.  He has spent much of his life working in and around politics and political campaigns.

Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, and their son, Henry, live in Cambridge, Massachusetts.

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